THE RECOVERY OF THE TOURISM INDUSTRY IN BALI PROVINCE THROUGH THE PENTA-HELIX COLLABORATION STRATEGY IN THE NEW NORMAL ERA

Tourism is a leading sector that makes an important contribution to regional economic growth in the Province of Bali. During the global COVID-19 pandemic, Bali tourism experienced a very drastic decline. The COVID-19 pandemic has an impact on all industries, including the tourism industry. This study aims to formulate a recovery strategy for the tourism industry in Bali Province in the short, medium and long term, in the New Normal Era. The type of data that will be used is perception data and existing data so that the analytical method used in this study is a quantitative approach in the form of descriptive qualitative and SWOT. Based on the results of data analysis, it can be concluded that each penta-helix element plays an important role in efforts to recover Bali tourism in the new normal era according to its authority and capability. Strategies/policies that are considered as short-term priorities are the provision of subsidized interest and credit restructuring. Meanwhile, what is considered a priority for the medium term is the organization of international events as well as training and internship cooperation for tourism human resources and the creative economy. The penta-helix element generally considers strengthening access and strengthening attractions as long-term priorities. © 2022 Editura Universitatii din Oradea. All rights reserved.

Penta-Helix Approach as a Strategy to Recovery Tourism in Bali Due to Covid-19 Pandemic

This paper aims to analyze the impact of COVID-19 on the tourism sector in Bali Province and wants to analyze the extent of actors' role in the concept of Penta-helix collaboration in handling the impact of COVID-19 on the tourism sector. The significant impact on reducing the number of domestic and foreign visitors' arrivals resulted in a decrease in income/economy from the tourism sector in Bali Province. In these conditions, the Penta-helix collaboration is the right step to restore tourism in Bali Province. This study uses a qualitative exploratory research method to find out in-depth the research variables. The data source in this study used 30 news data from online media, which were analyzed using the Nvivo 12 Plus software to classify and analyze data. The results of the study found that, first, COVID-19 had a destructive impact on the tourism sector in Bali Province, namely, low tourist visits (0.84), lodging occupancy (0.80), and many job layoffs (0.84). Second, there is significant collaboration between Penta-helix actors to respond, maintain, provide innovation and sustainable values for Bali tourism so that the tourism sector can slowly reopen to the public. In the future, the Penta-helix model's collaboration must be further enhanced so that the tourism sector can be more robust from pressure and natural / non-natural disasters. CCS CONCEPTS •Applied computing •Law, social and behavioral sciences •Sociology © 2021 ACM.